Cash For Kids
Cask for Kids is the charitable arm of Bauer Radio – part of The Bauer Publishing Group, the largest privately owned publisher in Europe. The 18 ‘Cash for Kids’ charities, which are linked to radio stations throughout the UK, offer ‘a helping hand for local children’.
Project Brief
We were invited to rebrand Bauer’s 18 UK radio station charities, to consolidate all charities under the one brand identity in order to maximise fundraising opportunities
Outcome
- Consolidation of the 18 charities under the one ‘Cash for Kids’ brand name and identity
- Creation of a brand manual for each of the Scottish, English and Northern Irish charities
- Management of the brand across marketing materials, including corporate stationery, exhibition materials and promotional merchandise literature
