Era Vintage
Era Vintage is a new online vintage clothing and accessory store, selling exclusive, hand-picked vintage pieces from around the world. The e-boutique will stock unique pieces ranging from the 1920s up to the 1980s with looks spanning urban, retro, designer and classic. Fashionistas can be a part of an overall shopping experience as chic as if they were shopping at a vintage boutique in New York, London or Paris.
Project Brief
Following an in-depth briefing with the client, we were invited to develop a brand identity for Era Vintage that would capture the heart of vintage shoppers, worldwide. The brand created by Rufus and selected by the client has a classic, opulent feel, using deep purples and rich creams. A damask illustration has been used as a supporting brand graphic.
Outcome
- Brand creation including logo design, typeface and colour scheme selection and graphical component creation
- E-commerce website design and development
- Design of a suite of business stationery
- Creation of point of sale materials including clothing tags and packaging items
- On-going brand management
