Hays Travel
Hays Travel is ABTA’s largest independently owned travel agent, specialising in providing good value, quality holidays. The company currently employs over 800 people and generates an annual turnover in excess of £300 million. Since being established in 1980, the company has expanded steadily and now maintains an enviable position as a front-runner within the travel industry.
Project Brief
Rufus were commissioned to modernise the Hays Travel logo and carry out a retail anthropology study, during which all aspects of the retail space and customer experience were evaluated and re-designed. We then re-designed each retail space
Outcome
- Logo modernised whilst retaining brand equity
- Redesign of retail spaces to include
- Bespoke design and manufacture of sales desks, brochure stands and flooring plans for each store
- Colour scheme, lighting, interior signage and foreign exchange reconsidered to enhance customer experience
- First shop to be refitted achieved as much turnover in the first month as each of the other local Hays Travel shops combined.
