Pagebet
Pagebet, formally known as Reuben Page, is one of the fastest growing independent bookmakers in the UK with branches throughout the country as well as an online sports betting presence and telephone betting service. Pagebet currently employ over 240 people throughout its branches, head office and call centre.
Project Brief
Rufus worked closely with the management team to define re-brand objectives and create a brand that would satisfy these objectives, taking the company forward as it expands both in terms of branch openings and online commerce.
Outcome
- Rebranded as Pagebet – a name suitable for both web and high street
- Redesign of retail spaces including
- Design, manufacture and application of full wall graphics for gaming areas and window displays
- Flooring plans for each store
- Colour scheme, lighting and interior signage modified to improve the overall internal environment
- Ongoing brand management
