Project Brief

Rufus were asked to produce a 500 page document to cover the Food in Schools campaign by Sunderland City Council. The document needed to act as a teaching vehicle to be used by the FIS Team staff, teachers and of course most importantly… the pupils.

Outcome

• Creation of child friendly characters after consultation with children
• Creation of a brand manual and additional elements for Sunderland City Council
• Management of the brand across marketing materials, exhibition materials and promotional merchandise literature

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Project Brief

We were commissioned to design and support the Stadium exhibition stand for the Electronica, Munich Exhibition.

Outcome

• Design and support of a 20 sqm stand
• Impressive stand presence
• The stand received a high volume of enquiries

From the Client

Just want to say a big thank you to you both for the exhibition stand, design and support in its planning. I am really pleased with the end result and I do believe we have achieved something significant with our presence there. The design was very impressive and really well received (especially from some ‘friendly’ competitors who certainly sat in the shadow of our stand).

- Stacey Scullion, Marketing Manager

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Project Brief

We were commissioned to rebrand Stadium Group plc and its divisions and acquisition companies to consolidate all seven brands under the one brand name. The new identity needed to encapsulate the company’s history, yet modernise the company’s image to strengthen its position in the market place.

Outcome

• Rebrand, encompassing a new visual identity and logo family
• Design and artwork of a suite of marketing literature and corporate stationery
• Headquarters interior and exterior signage and display
• Worldwide trade exhibition display design
• A full encompassing brand manual for Group and divisions
• Ongoing brand management
• Interim results for 2008/9 show earnings per share have increased by 8.3% and total revenue has increased by 16%.

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Project Brief

Rufus worked closely with the management team to define re-brand objectives and create a brand that would satisfy these objectives, taking the company forward as it expands both in terms of branch openings and online commerce.

Outcome

• Rebranded as Pagebet – a name suitable for both web and high street
• Redesign of retail spaces including
• Design, manufacture and application of full wall graphics for gaming areas and window displays
• Flooring plans for each store
• Colour scheme, lighting and interior signage modified to improve the overall internal environment
• Ongoing brand management

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Project Brief

Rufus were commissioned to modernise the Hays Travel logo and carry out a retail anthropology study, during which all aspects of the retail space and customer experience were evaluated and re-designed. We then re-designed each retail space

Outcome

• Logo modernised whilst retaining brand equity
• Redesign of retail spaces to include
• Bespoke design and manufacture of sales desks, brochure stands and flooring plans for each store
• Colour scheme, lighting, interior signage and foreign exchange reconsidered to enhance customer experience
• First shop to be refitted achieved as much turnover in the first month as each of the other local Hays Travel shops combined.

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Project Brief

We were invited to create a brand identity for Fabulets, covering all aspects from company name generation to website design and development. Operating in a competitive industry, the brand identity we created enables Fabulets to stand out in the crowd, using a striking colour scheme and a memorable design graphic.

Outcome

• Brand creation, including company name generation, logo design, typefaces, colour schemes and graphical components
• Website design and development
• Design and artwork of a suite of marketing literature and business stationery
• Office interior wall graphics
• Vehicle livery design and production
• Ongoing brand management

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Project Brief

Following an in-depth briefing with the client, we were invited to develop a brand identity for Era Vintage that would capture the heart of vintage shoppers, worldwide. The brand created by Rufus and selected by the client has a classic, opulent feel, using deep purples and rich creams. A damask illustration has been used as a supporting brand graphic.

Outcome

• Brand creation including logo design, typeface and colour scheme selection and graphical component creation
• E-commerce website design and development
• Design of a suite of business stationery
• Creation of point of sale materials including clothing tags and packaging items
• On-going brand management

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Project Brief

We were invited to rebrand Bauer’s 18 UK radio station charities, to consolidate all charities under the one brand identity in order to maximise fundraising opportunities

Outcome

• Consolidation of the 18 charities under the one ‘Cash for Kids’ brand name and identity
• Creation of a brand manual for each of the Scottish, English and Northern Irish charities
• Management of the brand across marketing materials, including corporate stationery, exhibition materials and promotional merchandise literature

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