E-marketing

E-communications is a combination of art and science – it’s all about capturing interest through the use of engaging design with relevant and inspiring information.

Email is one of the primary methods of communication today. The internet has changed the way products and services are sold, as consumers can now research and purchase products and services online. It therefore makes sense to use email communication to drive traffic to your e-commerce website, position your brand and ultimately increase profit.

We can offer an email communication facility, including e-flyer design and creative support, delivery and tracking and database management.

We can design and produce a structured system for introductions, quotations, follow ups, satisfaction surveys and revisits. Digital newsletters work in parallel with company websites, using data captured from the website, in conjunction with data already held by the company.

The benefits

What this means:

• You maintain friendly and useful contact with current customers
• You have a method through which you can target new customers
• It will support the retention of repeat business and provide a useful means of cross-selling
• Campaigns/drives need to be carefully pitched so that any ‘call to action’ is carried out
• We recommend e-newsletters rather than e-mail advertising, which is more customer friendly and less likely to be spam-filtered
• E-newsletters/flyers will be fully integrated and link directly to relevant pages of the website
• E-newsletters/flyers can link to specially created pages like new products etc
• E-marketing can provide useful market intelligence and management information.

Data legislation law

This essence of the project is to create a database, fully compliant with all the relevant data legislation, which will allow your company to manage their future electronic marketing strategy. Rufus is familiar with the law as it applies to the internet but we will need to liaise closely with yourselves to make sure we comply with the law as it applies to regulatory bodies.

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